The TSI Harley-Davidson - Passport to Freedom website was used as part of a larger promotion for a single New England riding season. The premise was to encourage riders to visit sponsoring locations, scan a QR code at the location and earn points toward TSI and Harley-Davidson gear. Users could sign-up ahead of time or at the time of first location scan. Each scan was recorded for the user and a history of activity, points redemption and earnings, was displayed in the user's dashboard.
The project utilized the following: