TSI Harley Davidson - Passport to Freedom Details

The TSI Harley-Davidson - Passport to Freedom website was used as part of a larger promotion for a single New England riding season. The premise was to encourage riders to visit sponsoring locations, scan a QR code at the location and earn points toward TSI and Harley-Davidson gear. Users could sign-up ahead of time or at the time of first location scan. Each scan was recorded for the user and a history of activity, points redemption and earnings, was displayed in the user's dashboard.

The project utilized the following:

  • Mura CMS for content management and user journey/workflow
  • Custom designed theme using Bootstrap
  • Custom CFML application development and Mura CMS integration for managing points earnings and redemptions.
  • Third-party integration with Campaign Monitor for starting marketing journeys and transactional emails.

Additional Project Details

Client: TSI Harley-Davidson
Partner: Maier Advertising
Technologies: HTML / CSS / Javascript / CFML
Website: Inactive

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